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Q1) We are thinking about rewarding our customers with the following benefits. Please rank them from 1 to 4, where 1 is most appealing and 4 is least appealing.

Giveaways (products in the post)

Vouchers in the post/email

Competitions

Experiences/events (Cookery School, Wine Tasting and Food Festival)

Q2) How would you like to be contacted for your loyalty rewards?

Post

SMS (Text)

Coupon at the till

Q3) How often would you like Waitrose to contact you with rewards?

Monthly

Every 3 months

Every 6 months

Yearly

Q4) Do you remember receiving a gift from Waitrose in the last 6 months?

Yes

Q5) On a scale from 1-5, how valued do you feel as a Waitrose customer? (Five-point scale where 1 = not at all valued and 5 = very valued.)

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